Corporate Events
  • "Your" modern fleet!
  • Brand new in 2014!
  • Panoramic observation lounge!
  • Awesome group events!
  • The Thrill of a Lifetime!
  • 32-year injury-free safety record!


The combination of our Van Diemen Formula cars on this much wider, much longer new track is awesome!
PLUS, the entire grounds were redone, freshly landscaped and we now have a modern Event Centre adjacent to pit lane!
This is the best year ever to provide your guests with a truly unique experience!


Corporate Events

Executive Summary PDFPrintable Corporate Events

32-year injury-free safety record
Just outside Toronto
Course Dates
From mid-May through late October. (Please contact us for a complete event information kit)
Note: The new track has precipitated an event date purchase flurry; please call now for availability!
12, 16 or 24
Half day or full day
Individuals from $595 CDN
Groups from $10990 CDN (See below)
Only $500 CDN to upgrade to modern Corporate Event Centre
IMPORTANT: while no previous racing experience is necessary, a basic proficiency with a manual transmission is mandatory. (This is not an appropriate place to try a stick shift for the first time!)
You must also be fully conversant in English.
Over 6'4" / 275 lbs or have unusual body proportions? You may still fit. See fitment details.
New: totally rebuilt facility, including whole new Corporate Event Centre and new race track!
Professional facility
Catered lunch in air conditioned tower
All safety equipment provided

All The Details

What? Who? Why? Where? How Much?

Keeping your best clients and best staff in tough economic times is more important than ever.


New: All Corporate Events (except TLF1) have at least one session upgraded to the full Advanced race track configuration at no charge!

Formula Car Corporate Event for 'First Timers' & 'Grads'

A memory they'll own forever! Usually run from 8:00am to 5:30pm, this day will make your guests feel like a Super VIP for months afterward! We've been told this unique activity really helps get even "hard to commit" people jumping at the chance!

  • 32-year injury free safety record
  • Training track with wide run off areas
  • Full driver safety equipment provided

Our popular "Thrill of a Lifetime" 3 Session Plus event walkthrough (15-minute driving sessions)

  • Introductions with coffee / juice
  • Racing Techniques Class / suits
  • Group photos / Formula race car introduction / fitment
  • Warm up driving laps
  • Catered lunch provided
    • Group A Driving Session 1
    • Group B Driving Session 1
    • Group A Driving Session 2
    • Group B Driving Session 2
  • Drivers Meeting
    • Group A Driving Session 3 upgraded from Intermediate to Advanced track configuration   New!
    • Group B Driving Session 3 upgraded from Intermediate to Advanced track configuration   New!
  • Graduation celebration

Note - There is no vehicle damage responsibility required of your company or drivers in any of our usual corporate programs.

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Acura, Aecon, Airex Inc., Alpine Ontario, AMD, Andres Wines, Appliance Canada, Associated Logistics, Atlantis Transportation, Atlas Polar, AVIDA, Bank of America, BEA Systems, Bedrock(The Beer Store), Bee Clean, Bentall Kennedy, Black Iron Data, Bothwell-Accurate, Bridgestone USA, Brinks Canada, Brookfield RPS, Brother, Cadillac Fairview, Canaccord Adams, Canadian Hemophilia Society, Casino Rama, Cervini Painting, Chevron Texaco, Chrysler, CIBC World Markets, Coca Cola, Colliers International, CommVault, Creit Management, Daoust Vukovich, Deliotte Inc., Dell Canada, Detour Gold, Elgner Group, Ernst & Young, Fallsview Casino Resort, FCT, Fidelity Investments, FireEye, Firestone Industrial, Gencom, Great Dane Trailers, Hitachi Solutions, Hoffmann La Roche, Hogan Chev Buick, Home Depot, HPE, HTS Engineering, IBM, Ingram Micro, International Truck and Engine, Javelin Technologies, Karbon, Kenworth Truck Centers, Kingslett Capital, Lormel Homes, Microsoft Canada, Movado Group, Mytox, National Bank Financial, NOCO, Nucap Group, Ontario Road Builders Assoc., On-X Solutions, Orion Securities, Oxford Properties, Partner Re, Peter Clark Group, Pennzoil / Quaker State, Petro Canada, Petro Canada Lubricants, Pricewaterhouse Coopers, Raymond James, Royal Bank of Canada, Sandvine Inc., Scalar Decisions, Schawk, Snap Financial, Stikeman Elliott, Soft Choice, Sonepar, Sony, Soroc, Sprott Securities, StoneCap Securities, Sunoco, Sysco, TD Securities, Telus, TerraCert, Timberland Equipment, Tintri, Tirecraft, Toronto Star, Transcontinental Printing, Union Gas, UPI, Upper Canada Hardware, Velocity Marketing, Veritas Software, West Face Capital, X Wave.

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Quotes from Corporate Event Guests and Organizers:

"Thank you for the great time we had at your school and the significantly upgraded track & facilities. We had a diverse group of experienced racers as well as novices like myself — regardless of the experience level everyone had a fantastic experience. In addition to having a good time it provided a unique customer bonding opportunity that will be difficult to surpass! We'll be back."

Dean Engelage — President, Great Dane

"The experience is fantastic, I have never seen a group of grown-ups turn into chuckling kids so fast. By the end of the day, everybody was good friends and left the track with a huge smile... then had to go back to being grown-ups again!"

Pierre Cayouette — Cofounder, PCD Solutions

"After 13 consecutive years, the excitement never wears off! Bridgestone Racing Academy enables my team to bring out executive level audiences for the most memorable experience of a lifetime."

Charles Atkinson — President, HP Enterprise Canada

"We have had the pleasure of treating our guests to the one day track event at the Bridgestone Racing Academy for several years now. The facility, cars, employees and overall experience come together to create something that most of our guests have never had the good fortune of taking in. We have heard comments such as 'I have won trips to Mexico, Hawaii and several other great destinations during my tenure as a Parts Manager, but this was absolutely over the top, Thank You!’. The venue provides us the opportunity to bring in guests, thank them for their business, and then the best part; team building and bonding while racing around in a Formula car! Outstanding in every regard."

Jim Kiritsis — Senior Manager, National Service and Parts

"After several years of attending one day thrill of a lifetime race events with clients and friends it never gets old... in fact the new track and facilities adds another level of excitement! For novices to experts, car enthusiasts or not, the team and relationship building opportunities at the Academy are priceless!"

Jason Toledano — CFO, Weston Foods

"We have been taking our guests to the Bridgestone Racing Academy for 9 years. The guests start asking in January if we are going back. The day provides a unique opportunity to say thank you to guests that is both unique and memorable."

Doug MacDonald — Director of VIP Player Services, Fallsview Casino Resort

"I've been to enough of your Corporate days to know you run a first class program. Your new cars are truly state of the art and a real joy to drive. I will take every opportunity to tell people about the outstanding events you offer."

Randy Oswald — Vice President, BMO

"Innovative, safe, exciting, memorable and effective. Target goals met."

Bruce Pearce — Vice President, Hewlett Packard Canada

"My friends and business associates were thrilled with our race day and our only regret was that we didn't discover you sooner. The education and team building were awesome but nothing approaches the thrill of driving a formula race car. We're coming back soon!"

John Peller — President / CEO, Peller Estates Wines

"We loved this event. It was a great way to reward people and let them have fun. The very safe environment provided the opportunity for bar and restaurant owners to get to know us better. Take them out to the Bridgestone Racing Academy, show them fun all day and have them meet interesting people. That's a great way to build business relationships."

John Sleeman — Chairman of Sleeman Breweries Ltd.

"First class instruction, track, cars and facilities. The professional staff creates an environment that promotes safety and fun. Left with a big smile."

Michael Cole — CIO, Bell Canada

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NEW IN 2014! Purpose-built training track designed from the ground up expressly for driver development. Canadian Tire Motorsport Park owners Carlo Fidani and Ron Fellows have totally revamped the Driver Development Centre! In contrast to our previous 1.7km track length, the new track offers two configurations of 2.2km (intermediate) and 2.9km (advanced).

See our satellite overlay photo, track map and more on our Canadian Tire Motorsport Park page.

[ read more ]

Modern Corporate Event Centre

Only $500 CDN to upgrade!

  • A safe, purpose built track with first timers in mind
  • Located at Canadian Tire Motorsport Parks famous facility near Toronto
  • Properly proportioned to our Formula race cars
  • Comfortable and professional corporate entertainment facilities:
    • Pit Suite area trackside
    • A/C and heated classroom and lunch facilities
    • Clean, indoor washrooms

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How Much?

Our most popular course for 12 drivers is $16990 for a full day and $10990 for a half day. Only $500 CDN to upgrade to modern Corporate Event Centre.

Due to the volatility of consumables (i.e. energy costs), we will be reviewing our pricing at the end of each month.

Book now and we will commit to current pricing for your event (25% refundable deposit will secure your date).

[ read more ]

Fewer people? Buy individual gift certificates from $595!

  • Safe and very memorable
  • Great consideration for a Top salesman, VIP client, VIP staff
  • Easy to acquire online and the recipient chooses their date
Course List
The Thrill of a Lifetime (TLF) pricing table below shows our most popular number of participants.
Call us to acquire pricing for other numbers of participants.
To simplify this list, filter by duration: ½ day full day
Course Duration Warm-up
($ CDN)
12 drivers
($ CDN)
16 drivers
($ CDN)
24 drivers
Course-specific notes
TLF2+ AM 8am - 2pm 1 2 10990 13990   Plus: last session upgraded to the Advanced track!
TLF2+ PM 11am - 5:30pm 1 2 11990 14990   Plus: last session upgraded to the Advanced track!
TLF3+ full day 1 3 16990 20990   Plus: last session upgraded to the Advanced track!
TLF4+ full day 1 4 19990 24990   Plus: last session upgraded to the Advanced track!
TLF4++ full day 1 4 22990 28990   Plus plus: last two sessions upgraded to the Advanced track!
TLF2+ full day 1 2     22990 Plus: last session upgraded to the Advanced track!
*Only $500 CDN to upgrade to modern Corporate Event Centre.

oneword / DJ Photo Motorsports Photography

Almost everyone who visits the Academy wants pictures. Who can blame them? Renowned oneword / DJ Photo Motorsports Photography can provide your guests with special photos of commercial quality. PDFClick here for pricing and details.

Please note: you must book this service for your event in advance, the photographers do not automatically show up to all events.

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Contact Us stay updated!

Course updates and other news.

Compare! read more

• 32-year injury-free safety record!
• New purpose-built track and Event Centre!
• Very few race car damage bills, history provided!
Shouldn't you be getting what you want?

(905) 983-1114
Mon-Fri 9am-4:30pm
(905) 983-1004
Bridgestone Racing Academy
Box 373
Pontypool, ON   L0A 1K0
[driving directions]